Should You Be Choosing Sporting Events For Your Corporate Entertaining?
Corporate entertainment days can really be quite tedious, as anyone who has experienced a few will confirm. It is often the same venue used every time, with the same people, food and activities.Sometimes you get lucky and the events are actually really entertaining and involve doing something a bit different. Sporting events are a pretty safe bet for most corporate hospitality days, but even they have weaknesses. Here are the strengths and weaknesses of such events.
Pros. One of the biggest plus points of sports events is that they are fun and the pressure of entertaining is taken off the host as the guests are focused on the performers.If the host is relaxed then this often leads to the guests being more relaxed also and they will enjoy themselves more. Further more, as most sports events are of a reasonable length of time, you can dip in and out of the action whilst carrying out important business discussions at the same time. Imagine trying to discuss yearly KPIs over the overpowering voice of an opera singer.
Cons. It is a sad fact that not everyone likes sport. Some people will be over the moon watching the horse racing at a Cheltenham hospitality event, some people will be indifferent, and some will likely be so bored they either fall asleep or start talking to themselves. You obviously cannot please everyone, but it is worth checking if most people are fans of underwater hockey before you book the tickets. The other potential hazard of sport corporate entertainment is ironically the opposite. Some people get really into their sport and get so worked up supporting their horse/team/country that nothing else around them matter. Enthusiasm and competiveness are great qualities to unleash on team building days, but they are not so desired when the goals of the corporate entertainment day are networking and maintaining client relations.
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